These are thrill-seekers, fun-havers, competitors... real humans embarking on recovery and helping others recover. We wanted to separate from the pack and shift away from “woe-is-me” language and trivializing stock photography. We need to engage increasingly younger veterans, volunteers, and donors while paying respects to those who paved the way.
The Warriors for Freedom brand needed to speak to veterans and donors alike. We created each asset with the people in mind, focused on empowering veterans and attracting donors and volunteers. We modernized the look of the organization while staying true to its' roots and values.
Executive Director, Warriors for Freedom