We needed to create a brand that pushed the boundary of traditional cannabis while also maintaining an approachable and friendly exterior. They already had a logo mark that was familiar to their customers, but they needed a full brand that communicated their innovative aspirations and extensive knowledge while speaking to their deeply rooted connection with their home, New Mexico.
With a logo locked in, we created a brand that encompassed the rich culture and energy of New Mexico, taking visual cues from the fantastic landscape and incorporated that directly into brand assets. It was important to communicate the playful yet respected nature of their company culture that was already present. We did this by incorporating handwritten elements and playful language. The final product was an edgy yet approachable, playful yet elevated brand that would scale elegantly.
Senior Graphic Designer, Frank