CBD Pros had been in operation several years before our partnership. They already had a large and loyal customer base that we didn’t want to deter. With more names entering the wellness industry, CBD Pros wanted to maintain their relevancy as well as expand their reach to a broader, more affluent customer demographic. CBDP had grown exponentially since its conception, which meant the brand existed in more places and in several different mediums. They were searching for a way to show consistency but still speak to their core values.
We kept it simple. Many products within the wellness, supplement, and CBD spaces have flimsy branding with too many details on the labels, colors that are meant to look natural only to fall flat, and illustrations that are hard to see at a distance. We wanted to create an elegant and trustworthy brand. Taking visual cues from the beauty and pharmaceutical industry, we were left with a clean and modern brand that could compete with other major competitors. Yet, it still managed to echo its visual past.