How to Start a Business with Alyssa Weathers Murphy

December 2, 2022
Written by
Bailey Fortenbaugh, Yosuke Shingu
Published on
May 9, 2023

In this episode, we sit down with the owner of Siren Media, a marketing agency focused on small businesses. You can learn from how Alyssa started the company shortly after getting fired from her previous job. Listen to how she builds her network to create a successful business. We discuss both our marketing agency history and what struggles it took to get where we are today. 

Key Takeaways About Networking and Business Ownership from Alyssa Weathers-Murphy

Alyssa began her early career working in sales. She began in retail, learning how to work with different metrics and standards for different brands on a traditional sales floor. She believes, “That set [her] up for corporate sales once [she] got to that point.” 

After graduating college, she moved on to work in the media industry, where she described working a few jobs for a few months at a time and finding that agencies were not a good fit for her. Eventually, through her connections, she transitioned into media sales and worked in that industry for about 4 years.

When she was let go from her job, she said “There's a really powerful lesson in this story... And the lesson is always have alternatives… If you don’t have alternatives, then you’re out of luck, and beggars can’t be choosers.” She talks about how your options and alternatives are key to continuing to move forward.

Alyssa also speaks on the importance of networking, especially when she was making a name for herself and looking for jobs. She spoke about one of her jobs saying, “They really liked me because… I do have a network. I know people in Oklahoma City. I’ve spent all this time developing a very solid network and making sure I know who what and where.”

Both Yosuke and Alyssa manage marketing teams. Alyssa spoke about maintaining a good, well-running team. She mentioned the importance of allowing time for conversations that don’t pertain to work in order to maintain a good culture and connection within the team. Yosuke believes that it’s all about balance and awareness. Alyssa said, “If you can become a better culture-builder, if you can make a happier team, better life for yourself, your boss, your employees… it’s worth it.”

You can keep up with Alyssa with the links below and check out her agency Siren Media.

Follow Alyssa for more ⏬

➡Website: https://www.sirenmediaokc.com/

➡Siren Media IG: https://www.instagram.com/sirenmediaokc/

➡Toni's IG: https://www.instagram.com/amurphmaid/

Follow me on ⏬

➡Instagram: @yosuke.be.frank

➡Frank: https://www.frankyou.com/

Sound, video, and set equipment used ⏬

Canon Vixia HF G50 - https://amzn.to/3FMrBQm

JVC GY-HM180 Ultra HD 4K - https://amzn.to/3hb2UUq

Panasonic HCX2 - https://amzn.to/3VNy3fq

Shure Mic - https://amzn.to/3W5i9gl

ATEM SDI Pro Blackmagic - https://amzn.to/3hn9GXe

Blackmagic Design ATEM Production Studio 4K Live Switcher - https://amzn.to/3uHAELY

ATEM TV Studio Pro 4k - https://amzn.to/3uHJedN

SD Card 128 GB - https://amzn.to/3HzkgEZ

BM WP 4K - https://amzn.to/3VRqBA6

Studio HD Plus - https://amzn.to/3UKpeBW

Studio 4K Plus - https://amzn.to/3Hr67K8

Micro SD Card 128GB - https://amzn.to/3YfIav8

SSD 2TB - https://amzn.to/3VSzvxk

Sirui x 3 - https://amzn.to/3VSzvxk

Sound Blanket Rug 10 FT - https://amzn.to/3uAcovs

10 FT XLR Cable x6 - https://amzn.to/3FAETyi

25 FT SDI Cable x3 - https://amzn.to/3PvFxRZ

Surge Protectors x2 - https://amzn.to/3uOjYCz

Extension Cord - https://amzn.to/3FqIzm1

On-Stage DS7200B Adjustable Desktop Microphone Stand - https://amzn.to/3HA9Dlk

Sony TOUGH SD Card 128GB - https://amzn.to/3FS8Uuw

ULANZI Zero F38 Carbon Fiber Camera Tripod - https://amzn.to/3HHKQfk

25ft Microphone Cables - https://amzn.to/3YDiRDq

Black Gaffer Tape - https://amzn.to/3FIoW8X

Yamaha MG12XU 12-Input 4-Bus Mixer with Effects - https://amzn.to/3HKZOB9

Adjustable Desktop Microphone Stand - https://amzn.to/3G2zMIy

Cloud Microphone - Cloudlifter CL-1 -https://amzn.to/3Vqoouo

Tenealay 3.5mm Audio Volume Controller - https://amzn.to/3WDBu9e 

UGREEN 15FT Audio Cable - https://amzn.to/3Z7bZyA

Seagate Game Drive Hub 8TB External Hard Drive Desktop - https://amzn.to/3WyNjx6

XLR Microphone Cables - https://amzn.to/3ZafXX6

From Blog

We share our knowledge on digital marketing.